Price's Atlanta roots run deep. He grew up in Buckhead, graduated from Pace Academy and went on to earn a marketing degree from the University of Georgia. After graduation, Price spent two years in Baltimore, Maryland at Mercantile Bank & Trust, but Atlanta beckoned him back. He returned and excelled in the commercial office leasing industry for 11 years. In 1995, Price became the Vice President of United Parking, where he oversaw over 250 employees in approximately 100 locations ranging from Atlanta to Charlotte, North Carolina and Tampa, Florida. By 2000, he had risen to the role of President, where he was instrumental in negotiating the sale of United Parking to Inter Park of Chicago. Price's success in multiple areas of real estate has given him extensive technical knowledge of the industry, allowing him unique insight with which he can best represent homeowners in sales and purchases alike.